Tuesday, 27 November 2007

asian reporter trisha takanawa is back to report on branding hairdressers in se asia

toni&guy has probably had a strong influence on branding of malay and singy's hairdressers. you can find thomas & guys, peter & guys and similarly named places all around KL or singapore. it seems that the keywords to convey quality of service (or simply a higher price) is a western (male) name and a reference to mysterious guys, although a quick glance over the window would tell that the hairdressers are exclusively female.